In order to get a high page rank in a search engine such as Google, you need to have other web sites linking to yours. Google calculates how important your web page is by determining the quantity and quality of the links that you receive.
There are two different types of links your web site can get, reciprocal links and one way links.
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Reciprocal linking is when you link to a web site and that web site also links back to you. This is the most popular type of linking. Many people can get great traffic by participating in a link exchange. A link exchange is a group of people that exchange links with one another.
The other type of linking is called one way linking. This is when one web site links to your site; however you do not have a link back. Google actually prefers this type of linking over reciprocal linking. However it is very difficult to get a one way link.
There are two major strategies for a one way link. One is to pay for a link on another high ranking page the other is to give away something of value that includes your link.
Buying links on successful sites can be an expensive proposition. It can cost up to $100 a month or more to put just your link on a high ranked site. One of the best solutions is to give something of value away that includes your link.
Articles are very popular because many people need web content. They are inexpensive to produce and can be effective at drawing one way links to your site.
Remember in today’s competitive Internet environment, you need every advantage you can get and linking will help you climb to the top of the search engines.
Posted by:
Darrell on Feb 15, 06 @ 9:10 am
The category for this entry is
Link Trading
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